At ThriveWell Newborn Care, we know that every family’s needs are unique. Our concierge newborn services are customized to provide the right level of support. Below are our starting rates and package options. Additional rates apply for multiples or premature baby care. Final pricing is determined by the level of care expertise and is tailored during your complimentary discovery call.
Our Pricing
Overnight or Daytime Care
Starting at $65 per hour
Typical shift is 8hrs (minimum 2 nights per week recommended)
Rest easy knowing your baby is in expert hands. We handle feeding, soothing, diapering, and safe sleep monitoring so you can wake refreshed. Each night of care includes a detailed baby log and individualized attention based on your family’s routines and preferences.
Parent Coaching
Starting at $150 per visit
Hands-on guidance to help you feel confident and capable in caring for your newborn.
Virtual sessions: Starting at $150
In home sessions: Starting at $250
Package options:
Three session bundle- Starting at $400
Five session bundle- Starting at $700
Education
Starting at $200 per hour
Evidence-based instruction for expectant or new parents in your home. Includes infant CPR and choking education, safe sleep, developmental milestones, and lactation support. Pricing is tailored to services needed.
Virtual Consultations
Starting at $150 per visit
Professional newborn support wherever you are—offering expert advice on newborn related topics as they arise.
Please click on Client Application above so we can learn a few more details about your needs. We look forward to working with you!
*If you are experiencing a medical emergency, call 911 immediately or go to the nearest emergency department.
ThriveWell Newborn Care does not provide emergency medical services. Our concierge newborn services are non-emergent and intended for wellness, education, and routine care only.
Do not delay seeking medical attention from your physician, pediatrician, or emergency services based on information provided by ThriveWell Newborn Care.
Al la Carte Services
Each al la carte service is customizable and pricing is dependent on specific services needed.
Subscription Based Services
Each ThriveWell subscription provides tailored newborn care and parental support designed to meet your family’s unique needs. Our packages include personalized guidance, priority scheduling, and access to dedicated neonatal nurse practitioners, nurses, newborn specialists, and doulas.
The Nurture Plan- Foundational Support
Starting at $5,000/month (Additional hrs $60/hr)
Ideal for parents who want professional guidance and a few nights of restful sleep per week.
Up to 16 hours of overnight or daytime care per week
Virtual support (text or phone check-ins weekly)
Customized newborn care plans
The Flourish Plan- Comprehensive Care
Starting at $8,500/month (Additional hrs $55/hr)
Ideal for families seeking regular overnight and daytime assistance plus hands on coaching.
Up to 32 hours of overnight/daytime care per week
Unlimited virtual consults (during business hours)
Customized newborn care plans
Priority scheduling and ongoing newborn progress tracking
The Thrive Plan- Premium/VIP All Inclusive Care
Starting at $11,000/month (Additional hrs $50/hr)
Ideal for families who desire full concierge access and nurse-led continuity of care.
Up to 40 hours of overnight/daytime care per week
Unlimited virtual consults (24/7)
Customized sleep and feeding care plans
Complimentary monthly developmental assessment
Priority scheduling, ongoing newborn progress tracking, preferred access to additional nights or extended coverage
*Notes
All subscriptions are billed monthly, minimum three-month commitment recommended.
Rates reflect Charlotte-area market averages for concierge-level newborn care.
Travel outside Mecklenburg/Iredell County may incur a mileage fee.
Twins/multiple infant surcharge + 25%
The signature concierge plan is limited to only 5 families at a time, book ahead to secure your spot